William Hill Online Casino Exhibiting Great Growth Rate with Australian Sports Betting Highlighted A

Added: August 9, 2013

William Hill is one of the top brands in the online gambling industry. Originally a UK based bookmaker, William Hill is now an international, fully fledged online casino site, one of the most successful and popular in the world and for good reason. A solid reputation for great customer support, and roots in a successful, well established company, William Hill online casino has much going for it.

However, it seems that the management team at William Hill online casino has actually pulled off something quite impressive, they have managed to boost revenue significantly across Q2 of this year. This is something quite rare with an online gambling company of this size, revenue tends to grow slowly, not move forward in leaps and bounds.

How big was the growth rate in revenue reported by William Hill online casino in Q2? An incredible 20%. The largest growth sector for William Hill was in the Australian sports betting market. Just a few months back, William Hill acquired the Australian subsidiary of Sportingbet, the most popular sportsbook operator in Australia at the time. There can be no doubt that the 44% growth rate in sports betting that William Hill has reported for its online gambling operations in Q2 is fundamentally due to the increased level of sports betting action it has captured from Australian citizens due to its new sportsbook operation.

We also need to consider that William Hill also bought out the 29% share of its online casino operation that was owned by Playtech. So although it cost William Hill the best party of a billion dollars to purchase this Australian sportsbook action, and to buy put Playtech, we can see that a 20% increase in revenue is an incredible growth rate, and even more surprising is the fact that so much of this growth cane through sports betting, a fairly new online gambling service for William Hill. At the end of the day, when the numbers are tallied up, this 20% growth in revenue, mines a small rise in operational costs, has left William Hill with a bottom line growth in profit of around 16%. Much of this can be directly attributed to the Australian sports betting service in now provides. Impressive in the extreme. A great example of shrewd business decisions leading to solid bottom line profits through mergers and acquisitions. Of course, its great news for Australian sports betting fans as well!