Crownbet & William Hill Morph into BetEasy

Added: Aug 15, 2018

CrownBet, one of Australia’s premier sports betting sites unveiled their newly transformed brand following a merger with William Hill Australia. The announcement was made last week at the London stock exchange after CrownBet severed long-standing ties with James Packer’s Crown Resorts. The merger is expected to place BetEasy in the midst of Australia’s largest online bookmakers, behind industry leaders Tabcorp and Sportsbet.

How Crownbets Merger Came About & its Significance

British gambling giant, William Hill, sold off its Australian betting site’s assets to Crownbet earlier this year, in an AU$300 million deal that saw them beat rival digital bookmaker Sportsbet to the punch. Aided by the fact that Crownbet discontinued their relationship with James Packer’s Crown Resorts, which at the time, was the majority stakeholder. The sale was reported to be an AU$150 million deal to the gambling heavyweight, The Stars Group. The combined number of customers that both wagering sites have stretch to the hundreds of thousands of avid Aus betting gamblers. This bodes well for the newly formed betting sites.

The Formation of BetEasy

While the news of the merger has already broken and advertising campaigns are underway, the official launch is set to follow in the coming weeks. CrownBet’s chief executive, Matt Tripp, was confident that the merger would bare fruits, conceding that William Hill Australia had been a worthy adversary. "We made no secret about our plans to grow through the acquisition, and we're pleased to have prevailed here against stiff competition," Tripp explained. The merger is also primed to increase BetEasy’s efforts to provide the best online betting offers in Australia, giving Sportsbet and Tabcorp a run for their money. While you wait for the official launch of BetEasy, you can find some of the best online sports betting sites in Australia listed in our trusted internet casinos.