UK Online Gambling Giant Ladbrokes Has Stated That It Is Confident It Can Grab a Larger Market Share

Added: September 19, 2013

Few online gambling companies can boast such an impressive track record and trading history as Ladbrokes. One of the original high street bookmaker chains in the UK, Ladbrokes has never been slow in adapting to changes in online gambling, and keeping itself at the forefront of online casino technology. So it really is no surprise that Ladbrokes is confident it can carve out a large chunk of the Australian online gambling market, whilst competing with established Australian online casino operators such as Tabcorp and Tatts Group.

However, in relation to other online gambling companies that already operate in the Australian gambling market, Ladbrokes has only really made a very small investment. Basically, a modest $22.5 million that it paid to acquire Gaming Investments, of Brisbane.

But a spokesman for Ladbrokes has said it is never too late to break into any market, and cites the decline of Nokia as the premium cell phone manufacturer in just a few years, as a great example of this type market fluidity.

The same spokesman has stated that, “We definitely expect that we will be taking customers from our competitors rather than acquiring new customers. If you’re an Australian and you’re interested in gambling online you probably have already opened an account.”

Now this is fighting talk, and it is evident from this statement that Ladbrokes are ready to go head to head with other online gambling companies to steal a chunk of the Australian gambling market. This is, of course, excellent news for Australian online gamblers, as these types of aggressive marketing initiatives almost always lead to a better quality of service being offered, as well as some excellent bonuses.

How will Ladbrokes proceed with this marketing move? Well, the same source had this to say, “The primary focus is head down for the next three to six months and if we do line up another partnership, that’s a bonus on top.”

So it would appear that in the short term, Ladbrokes is happy to spend some time consolidating its position in the Australian online gambling market. However, they will need to make a much more aggressive move at some time, if they wish to grab a larger than average market share, and this will be good news for us Australian online gamblers, as competition leads to better value.